"A Beautiful Lie," the title track and current single from 30 Seconds to Mars' platinum album, marks the first music video ever shot 200 miles north of the Arctic Circle in Greenland. The video premiered 30^th January through a never before seen global Myspace exclusive event in an array of countries.

The epic music video was exclusively premiered on Australian television via MTV Australia over the weekend which also featured "Kickin' It With The Band" specials.  In addition, MySpace Australian joined their global team in holding the exclusive online premiere. The single "A Beautiful Lie" is currently at radio and enjoying national commercial airplay in Australia whilst the bands' album has since surpassed Gold and is heading towards Platinum sales.

"Shooting in Greenland was a dream come true and one of the most exciting adventures we've ever had as a band," says 30 Seconds to Mars lead vocalist Jared Leto. "Although incredibly challenging and at times it seemed just out of our reach, once we finally arrived the beauty and magnificence of the terrain, the wonderful culture of the people, and the amazing journey itself were all inspiring beyond belief. Almost everyone has heard of global warming by now but for the people of Greenland it is a real and tangible problem of today, not an issue of tomorrow. This journey changed our lives. We hope that with this film and new website we can share, in some small way, this incredible experience with our family of friends and fans around the world."

Determined to offset the impact that filming would have on the environment, the director, Angakok Panipaq and the band worked with the Natural Resources Defence Council (NRDC) to develop strategies that would minimize fuel consumption on the shoot, resulting in the purchase of North American Blend Green Tags (a renewable energy certificate product).

30 Seconds to Mars and the leading social media site Buzznet.com are bringing music, community and charity together by creating a "call to action" group. Beginning Wednesday 30^th January fans can go to http://abeautifullie.buzznet.com and upload personal videos to let the band and the world know what they're doing to help the environment. Additionally 30 Seconds to Mars has launched a second website www.abeautifullie.org, which includes information about current environmental issues, ways for kids to participate in environmental activities, links, tips for conservation and more.

"Greenland now is beginning to contribute significantly to sea level rise," says Jay Zwally, a glaciologist with NASA. "There's been a significant change in a relatively short period of time." It is now losing between 52 and 63 cubic miles of ice mass each year; projections of future climate change indicate continued warming over Greenland if greenhouse gas emissions remain unchecked.

2007 was a banner year for 30 SECONDS TO MARS. "The Kill" earned the distinction of being the longest-running hit in the history of Billboard's Modern Rock chart, peaking at #3 and logging 52 weeks on the chart while follow-up single "From Yesterday" hit #1. The band co-headlined the US "Rockstar Taste of Chaos Tour" in the spring and followed with tours in Australia, Japan, Europe, the UK and Latin America. They collected many awards along the way including two MTV Australia Video Music Awards and an MTV Europe Video Music Award. In January 2008, 30 SECONDS TO MARS will kick off a sold-out tour of the UK and Europe.

ALBUM ‘A BEAUTIFUL LIE’ INSTORE NOW

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