EMI Music Australasia is proud to announce the immediate launch of its mp3 store www.musicheadmp3.com.au , making it the first record company in Australia to offer the higher quality format direct to consumers.

Around half a million tracks will be available as high quality mp3s from EMI’s diverse catalogue – representing every genre and era with both local and international artists - including Paul Kelly, Operator Please, Faker, Robbie Williams, Coldplay, Katy Perry, Daft Punk, Frank Sinatra, Queen , Keith Urban and thousands more.

Downloads will be suitable for all devices including iPods, MP3 players, and mobile phones, with standard pricing and payment via credit card or PayPal – so every household with a bank account can access it, you don’t need to have a credit card.
 
EMI Australia Chairman Mark Poston said, “Our goal is always to offer consumers the best possible digital music experience – in all senses of the word.  EMI was the first of the majors to provide DRM-free downloads and I see this as a further extension of our commitment to making the music from our extraordinary artists readily available (and legally) – to Australian consumers whenever and wherever they want it.”
 
As the digital music landscape evolves, EMI is looking to forge a closer relationship with its consumers and this new site provides a platform to facilitate that as well as being a digital home for our sizeable catalogue.
 
7 Digital, one of the worlds leading providers of digital music, will supply the technology to power www.musicheadmp3.com.au and ensure the delivery of high-quality downloads - our MP3s are 320kbps vs iTunes DRM-free AAC at 256kbps /DRM AAC 128kbps.

Further to this consumers can expect to see a wave of new release strategy techniques and third party initiatives hosted on musicheadmp3.

Tags: download, EMI, mp3